Hydrate Shampoo gently cleanses without stripping colour with this concentrated moisturizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather, while infusing hair with essential hydration and colour retention. Luxurious, lightweight, rich-lather shampoo. This creamy and hydrating system of shampoo revitalizes, softens, nourishes dry, color-treated hair.